Posts Tagged ‘Samsung’

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THIS DOG “DON’T HUNT” – GIVING UP BUSINESS

August 21, 2013

As reported by various media, Apple will introduce two new iPhones in September, and it is also gearing up production of a new iPad mini. Apple has decided to shift its iPad screen production to Samsung (a chief competitor) from AU Optronics. I  was curious why AU Optronics, the current maker of iPad mini screens, would be willing to give up this business.

“We cannot take orders because our rate of output efficiency is too low to be profitable,” said a manager at AU Optronics. He noted the company doesn’t make a profit from manufacturing current iPad mini screens. You can’t make money with volume when you lose money on every item.

Now, we all know this, but how often do you keep doing something because you simply won’t admit to yourself that it is not working? Ego, it might be the biggest marketing issue many businesses have today.

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WHEN YOU ARE LEADING, LEAD MORE

May 3, 2013

One of the core beliefs of my PowerShift Marketing approach is never take your foot off the gas of your marketing effort. A great example of this is Samsung. They recently announced the launch of a new eight-inch tablet and a new smartphone built to withstand harsh environments, which should appeal to business and government (a segment they have been targeting). These new products will supplement the Samsung seven-inch and 10.1-inch models currently in the market. The company also plans to launch a more rugged version of its flagship Galaxy smartphone and a compact version of the phone.

Samsung’s strategy is to develop a range of products to dominate the mobile market. It seems to be working. Strategy Analytics, a market research firm, said the company’s smartphone shipments grew to 69.4 million units in the 2013 1st Quarter, giving it a 33% market share, almost twice that of Apple.  Coasting may make sense in a soapbox derby, but it never makes sense in marketing.

What are you doing today to keep ahead of your competition?