Posts Tagged ‘online’

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POWERSHIFT MARKETING THIS WEEK #7

April 15, 2019

THIS WEEK (APR 15-APRIL 21) – Here are a few marketing tips and research thoughts for tax week (and Oregon’s Governor’s Tourism Conference week). As always, contact me if you have any questions or topics you would like me to cover.

 

 

MARKETING TODAY: IT IS ALL ABOUT ONLINE

With the World Wide Web turning 30 this year, 90% of Americans now use the internet, up from around 50% in the early 2000s. Around seven-in-ten use at least one social media site, up from just 5% in 2005. Americans are increasingly connected while “on the go” via mobile devices; 77% of us own a smartphone, up from just 35% in 2011.

DO YOU PIGEONHOLE PEOPLE?

One of the biggest dangers in marketing is pigeonholing: placing people in neat categories for your convenience, which usually fails to reflect actual complexities. That’s why I found this 2018 PEW Study interesting. Most political Independents are not independent. Among the public overall, 38% describe themselves as Independents, while 31% are Democrats and 26% call themselves Republicans. But less than 10% of Independents say they have no partisan leaning. That is one reason why polling today is often wrong. Want to learn more about polling today? I have developed a free presentation for service clubs and others about the “Can You Trust Polls Today?” Happy to share with your group. Contact me.

CONSUMERS NOW CONTROL ONLINE MARKETING

Interesting read from Randy Browning of Deloitte Consulting about how brands can’t control their marketing messages online. Consumers – armed with smartphones, tablets, and mobile apps – Often research, buy, review, and recommend products with no involvement from you. This is a dramatic shift from 10 years ago, when brands largely controlled the marketing message. Consumers are now content creators instead of just consumers, and communications is now happening in real time. The balance of power has shifted. This means you need to rethink your marketing today. Can you market in real time? A good topic for your marketing meet.

CREATING MORE ORGANIC TRAFFIC

Finally, if you are a marketer, you know that organic search traffic is the best source of quality leads across all the traffic channels available to you. Research shows it can be up to seven times more likely to convert a web visitor into a customer vs. a traffic source you paid for. That’s why it’s critically important to keep SEO best practices in mind. The Hubspot.com blog had an excellent article on the eight SEO tips for a landing page. Email me and I will be happy to share it.

Until next week, thanks for reading. As always, contact me if you have any questions or topics you would like me to cover.