Posts Tagged ‘mobile websites’

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POWERSHIFT MARKETING THIS WEEK #6

March 26, 2019

THIS WEEK (MAR 25-29) – Here are a few marketing tips and research thoughts for this week. As always, contact me if you have any questions or topics you would like me to cover. Even better, invite your business friends to get my blog via email. You will find the sign up link (no charge) on the top right of my blog.  

TEST YOUR MOBILE WEBSITE NOW

If a mobile site takes longer than three seconds to load, most users will leave it, according to a Google research study. So, I checked my Crater Lake Country mobile website speed with their new Test My Site Tool with competitive benchmarking and analysis. My site took 4.3 seconds. While I work on improving this, I think everyone needs to test their mobile site speed. Email me and I will send you the link

WHAT IS A VISITOR ATTRACTION?

Last week I attended a tourism conference (good job, Travel Southern Oregon) and the Medford VCB introduced a new logo and branding effort. In looking at their material, I was curious that cannabis pharmacies were not mentioned at all. Our research reveals that buying pot is an attraction to some visitors. Research respondents even commented on how many pot shops there are in Medford, “They seem to be on every corner.” So, should buying pot be a visitor attraction? What if an attraction is not socially acceptable to all? Food for thought: In Amsterdam they are ending guided tours of their red-light district (19 million took tours last year). Amsterdam’s deputy mayor, Udo Kock, stated that it’s “outdated” to allow tourists to gape at sex workers’ windows and view them as an attraction. This “attraction or not an attraction” is one reason you need independent research when developing a branding approach. Don’t trust your instincts, find out what your visitors think.

UPDATE ON SOCIAL MEDIA USE

In the most current PEW Study (January 2018), 68% of U.S. adults use Facebook, unchanged from a 2016 study, but up from 54% in 2012. With the exception of YouTube, used by 73% of adults, no other social media platform comes close to Facebook in usage. Around a third (35%) say they use Instagram, while smaller shares say they use Pinterest, Snapchat, LinkedIn, Twitter and WhatsApp.

WHAT IS THE BEST TIME TO POST ON SOCIAL MEDIA?

HubSpot’s blog asked this question recently. They said there was no perfect answer. Brilliant insight. So, after falling for their “click bait” headline, I continued exploring their post and discovered that there are a dozen research studies by various sources that do provide some insight into the “best time” for posting. Drum roll please. Facebook and Twitter both see high engagement at 9:00 AM, whereas one of the best times to post on Instagram is 5:00 PM. LinkedIn caters to business audiences, with an ideal posting time of 10:00 AM to 12:00 PM. Pinterest sees high engagement as late as 4:00 AM.

Until next week, thanks for reading. As always, contact me if you have any questions or topics you would like me to cover.