Posts Tagged ‘Galentine’s Day’

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POWERSHIFT MARKETING THIS WEEK #4

February 12, 2019

THIS WEEK #4 (FEB 11 – FEB 17) – Here are a few marketing tips and research thoughts for this week. As always, contact me if you have any questions or topics you would like me to cover.

 

 

CUSTOMER RESEARCH – LUXURY OR NECESSITY?

I am often surprised by how many small businesses think finding out more about their customers is a luxury. Tell that to Amazon. Their success is primarily based on knowing more about their customers than anyone. This allows them to customize their offerings to you. The best thing about customer research today? If you have a customer email list, we can conduct a study for you for literally pennies per customer. Our new DCG TIP SHEET outlines the seven major benefits of conducting customer research.

1. Measuring Customer Loyalty
2. Discovering How Customers Find You
3. Learning Why People Buy or Don’t Buy
4. Generating Feedback on Your Business
5. Analyzing Your Customer Experience
6. Helping Create Market Segmentation Strategies
7. Creating Brand Advocates

Click here to see the entire tip sheet. Then give us a call.

CREATING YOUR OWN YOU TUBE CHANNEL

Trying to decide what your marketing team should focus on in 2019? If you have videos, then it should be creating your own YouTube channel. Video content now accounts for over 74% of all online traffic. Five billion YouTube videos are watched every single day. Amanda Zantal-Wiener has prepared a solid “How To” blog post for Hubspot.com providing a quick and easy-to-follow guide to creating your own YouTube channel, from setup to optimization. Contact me and I will link you up to this excellent guide.

WILL 2019 BE BETTER THAN 2018?

Everyone loves predictions, right? Only in America would we accept a weather forecast from a ground hog telling us that Spring will arrive early (and that was just a few days before the biggest winter storms in recent memory hit). So, let’s turn to another unreliable source, political parties, to see if 2019 will be a better than 2018.

According to a recent Pew Research Center survey, conducted Jan. 9-14 before the partial shutdown of the federal government ended, Republicans and Democrats both see less reason for optimism. About 70% of Republicans say 2019 will be better, compared with 32% of Democrats. In both parties, these shares have declined since last year. If we look at all Americans: 47% say they expect 2019 will be better, 43% say it will be worse. Last January, those figures were 61% saying 2018 would be better than 2017.

Now why is this important? Because in marketing, perception is reality. Numerous studies have shown that if you think it is going to be a better year, you spend more. That’s another reason you must conduct customer research right now. How optimistic are your customers? It could make a big difference in your business this year.

THE BEST SUPER BOWL COMMERCIALS?

Ok, I didn’t get many comments about Super Bowl commercials, so perhaps they were as dull as the game? Jacob Oller, a writer and film critic, created one of the better Top 10 lists with video clips. Except for the annoying Bud Light dark-age commercial (this campaign has to go), I agree with many of his selections. Here’s a link to his list, CLICK HERE.

SHOULD YOU STILL WISH PEOPLE HAPPY VALENTINE’S DAY?

Finally, this may be a sad reflection on today’s society. Only 51% of Americans plan to do something for Valentine’s Day this week, down from 63% in 2007, according to a survey by the National Retail Federation. Younger consumers associate Valentine’s Day with their parents, says retail analyst Marshal Cohen. What are retailers and restaurants to do? Ah, why not promote Galentine’s Day, February 13th? This is a female-friendship take on Valentine’s Day spun out of an episode of “Parks and Recreation.” It is becoming popular in urban hip communities.

Until next week, thanks for reading.