Posts Tagged ‘facebook’



March 26, 2018

Monday Morning Quarterback Marketing Digest. Each week I highlight market research that could make your marketing efforts stronger. Want to conduct your own research? Let us help.

CHANGING GENERATIONS – With kids “Marching for Our Lives” and parents and grandparents joining them this past weekend, it is interesting to look at how generations have changed in the past 50 years. PEW Research offers an interactive research look at how today’s young adults compare with their grandparents five decades ago. In my opinion, politicians are about to be blindsided by Millennials’ new social beliefs that were on display this past weekend. Click here to go the story.

DO YOU USE RETARGETING ADS? – Most marketers that use Google AdWords, use some retargeting ads – these are ads that show up on someone’s computer after they have visited your website. I think these annoying ads are a major negative marketing tools. However, if used sparingly and strategically they do have a place. Need to learn more? I think Google’s retargeting article is a good place to start. Click here to read.

WHY DO PEOPLE NOT READ YOUR ADS? – How can you make people notice your ads? When I published my PowerShift Marketing Book, I stated that “What you say, and how you say it, is more important than where you say it.” My point was that ads that are more relevant to the viewer will always have greater engagement, no matter where they appear. I ran across an article from Google’s VP of Agency and Media Solutions, Tara Walpert Levy, that spells out how the bar for relevant, attention-worthy ads is rising, along with consumer expectations. Tara’s focus is online video ads, but the lessons are relevant to all advertising. It is worth a read, click here.

WHO ARE FIRST-TIME HOME BUYERS TODAY? – Householders aged 30 to 34 were once the nation’s leading first-time home buyers. But their homeownership rate has fallen by a stunning 11.7% since the homeownership peaked in 2004. Our research review  shows three reasons: 1) Limited supply and cost of starter homes in major urban areas, 2) Lack of income growth, and 3) Lack of social desire to own a home. Here is the current Census Bureau homeownership rate by age, 2017 (and percentage point changed since 2004 peak):

Under age 25: 22.6 (-2.6)
Aged 25 to 29: 32.1 (-8.1)
Aged 30 to 34: 45.7 (-11.7)
Aged 35 to 39: 56.4 (-9.8)
Aged 40 to 44: 61.8 (-10.1)
Aged 45 to 54: 69.3 (-7.9)
Aged 55 to 64: 75.3 (-6.4)
Aged 65-plus: 78.7 (-2.4)

SURVEY FOR GOOD – Do you live in Jackson Country, Oregon? Then I would like to invite you to join our new Southern Oregon research panel. Check it out right here.



December 16, 2016

Renowned CBS news anchor Walter Cronkite must be rolling over in his grave. Most U.S. adults (62%) now get news on social media, and 18% do so often, per a new survey by Pew Research Center. Three social media sites dominate news online.


That is why “fake news” is a major issue for marketers. It is almost impossible to control your message in social media. As I’ve stated many times, news and entertainment are now one in the same. Our Twittering President Elect has shown the power of news on social media – we do not need anyone to make sure it is true. But wait.

Finally, CNN has reported that Facebook has announced to will start applying warning labels to some “fake news” stories that users share. Articles that are known to be false — seemingly published with the intent to trick or mislead people — will be marked with what Facebook is calling a “flag.” Below the headline there will be a red label that says “disputed by 3rd Party Fact-Checkers.” Users will be able to click on a “learn why this is disputed” link to get more information.

Facebook will not be doing the fact-checking itself. CEO Mark Zuckerberg has stated that “we do not want to be arbiters of truth ourselves, but instead rely on our community and trusted third parties.” So, those third parties will be fact-checking organization that have committed to the International Fact Checking Code of Principles, which was recently established by Poynter, a journalism organization. Several dozen fact-checking organizations around the world have signed on the code of principles.

Now you will still be able to post whatever you want, no matter how bogus, but now others will see a warning that the story has been disputed as you share.

Hopefully, other social media companies will step up and do the same. At a recent journalism industry conference, Facebook representatives said that addressing the spread of knowingly fake stories is the #1 priority at the highest levels of the company. It is about time.



November 5, 2015

My company develops cooperative ad campaigns. If you follow my blog you know I believe that cooperative efforts, which grow the overall market using other people’s money, should be a part of any company’s ad budget. In addition to my most popular co-op effort, Crater Lake Country, I tried to develop a mobile ad effort this year. In recruiting members, I was surprised to learn how few businesses understand the value of mobile. While giant corporations fully understand the power of online video and mobile, smaller firms seem to be mystified by these ad tools. Well, the ship has left the dock and you need to be on board.

CASE IN POINT: Facebook reported this week that mobile ad revenue represents 78% of its total ad revenue. Now let that number sink in: almost 4 out of 5 Facebook ad dollars come from mobile. Why? Chief Operating Officer Sheryl Sandberg put it bluntly, “We have the best performing mobile ad units.”

As the Wall St. Journal reported, it sure helps to be big in mobile and have tons of data on your users. Indeed, Facebook said that 894 million people a day, on average, used the company’s mobile app in September 2015, a bump of 27% year-over-year. Between Facebook and Instagram, the company accounts for one out of every five minutes spent on mobile media. Plus, Facebook now generates a stunning 8 billion video views a day.\

This is just one reason why I am stepping up my effort to recruit partners in my mobile and video co-ops for 2016. It is a great way for you to beta test these tools without making a major dollar commitment. If you would like to learn more about our programs, just email me (



September 7, 2015

On Labor Day it is fun to reflect back on summer. For me summer has been great. Some interesting research projects, working with clients that I respect, and enjoying nice Central Oregon weather with family and friends. Of course, the fires have been horrendous. If you’ve been too busy to keep up with media and advertising news, the Wall St. Journal did a nice recap of all the top stories:
Some won’t have much impact on your business, marketing wise., but a couple may.

Your customers are continuing to “cut the cord” moving away from cable TV. In my opinion, most people will be getting their video fix by streaming. The only thing holding this revolution back is the lack of high-speed internet access in many parts of the country.

If you advertise online (and you should) you should be increasingly concerned about ad blocking technology that lets consumers circumvent ads online.

There is a real battle going on between Facebook and YouTube to be king of online video and advertising. . You should definitely be looking at using Facebook video.

Soon there will be little difference between print and online magazines. Apple and Facebook are working overtime to get more publishers online. The Apple News app, expected to launch in the fall, will combine articles from more than 50 publications into one stream and will come pre-loaded on Apple’s new operating system (will be announced tomorrow). Facebook in June unveiled its Instant Articles program that lets publishers such as NBC News and National Geographic post their stories directly onto the social networks’ newsfeed instead of linking readers back to their own sites.

On my next post I will cover the dramatic shift in how people are reading magazines. Have fun today.



April 22, 2014

A few days ago, as reported by the Wall street Journal, Facebook revealed that it is rolling out a mobile ad network that would allow you to target people on mobile apps and websites using Facebook’s data. Facebook says it won’t be selling ads targeting people based on who they might be, the approach used by most ad targeting companies, but who they really are. That is because Facebook has real names, addresses, interests, etc. of their 1.2 billion users (kind of scary).

The implications for your online advertising efforts is huge. You can read a full report in the Wall St. Journal. I agree with most bloggers, this network could make Facebook a dominant mobile ad player instantly.



February 24, 2014

Yes, you should have a business Facebook page. But a report by MediaPost (Joe Mandese) points out that Tynt, a start-up that created a way to track what content is so important to us that we share it with others, has discovered that Facebook is not the social network. In fact, Facebook, Google+, Twitter and every other social networking site or app combined don’t even come close to the No. 1 way we share online.

Email. It represents more than 70% of all digital social interactions. OK, I know I talked about this a lot, but you need to make sure email marketing is part of your tools for 2014. Sure, poorly executed email campaigns act and look like spam. newsletters, offers, and just quality email communications with your customers and potential customers will pay BIG DIVIDENDS.

Contact me and I will provide a free, no cost, no obligation, review of your email marketing opportunities. You have nothing to lose but customers.



February 5, 2014

With millions of people making “Facebook Movies” to hype Facebook’s 10th anniversary, is Facebook a good business marketing tool for your business? How do the 1.2 billion users interact with the giant social media site? A new Pew Research study provides some insights.

57% of all adults and 73% of all those ages 12-17 use Facebook, but only 1 out of 10 users (10%) share details about their lives daily.  Facebook is primarily a one-way conversation driven by younger users who love sharing their lives with their friends or the public. Many users (36%) dislike it when people share “too much information about themselves.”

Facebook is about sharing and laughs, not learning about your company. Users say they appreciate photos and videos from friends (47% say that’s a major reason they use Facebook), the ability to share with many people at once (46% cite that as a major reason), updates from others (39% cite that), and humorous content (39%). Other aspects of Facebook—such as keeping up with news, or receiving support from the people in one’s network—are less appealing.

Only 4% update Facebook info more than once a day, about 15% of users comment on photos more than once a day. 25% of users share nothing at all on Facebook.  44% said they click on the “like” button on content posted by their friends.

The average adult on Facebook has 338 friends. As the Wall St Journal pointed out, “That number underscores a radical idea. A decade ago, the concept of being in constant touch with hundreds of friends would have seemed impossible, if not incredibly annoying. Now, it seems normal.”  The same could be said about you being in constant contact with your customers.

The study was based on telephone interviews in the fall of 2013 with 1,802 adults, all 18 or older. Engagement, the amount of time each user spends on Facebook, is a critical metric in Facebook marketing. Unfortunately, the Pew study didn’t provide much insight into this.  Here’s a link to some of the dataHere is a link to the actual survey.

Marketing assignment: Print out the survey and at your next marketing meeting compare key statistics to the profile of your best customer. If they match, do more Facebook marketing. If they don’t, spend more time and money marketing with other social media.