Posts Tagged ‘Dennett Consulting Group’



May 1, 2018

Monday Morning Quarterback Marketing Digest. Ok, it is Tuesday, but I thought May 1st was a good day to highlight market research that could make your marketing efforts stronger in May.

SURVEY FOR GOOD – We are still inviting people who live in Jackson Country, Oregon to join our new Southern Oregon research panel. Check it out right here.

KEEP THOSE TOURISTS AWAY FROM ME! – This week is the annual Oregon Governor’s Tourism Conference. It concludes today in Bend, Oregon. While Oregon still has the welcome mat out, some popular areas are struggling to cope with the growth of worldwide tourism. Venice has come up with a new plan to cope with visitors that strain its infrastructure: segregating locals and tourists. The Italian city will restrict the movement of visitors and turn away some motorists. The extraordinary move is the latest step by Venice to manage high levels of tourism that in recent years have led to calls to ban cruise ships and restrict visitor numbers. You can read more here. 

Our studies with several destination marketing organizations (DMOs) show that there is growing concern about having more visitors, especially if they are ethnically or culturally different from local residents. Perhaps Venice is a cautionary tale for the rest of us. It might be time for some local research on how your residents look at visitors?  We can help.

FORD IS NOT GOING TO SELL CARS? – This might be the biggest marketing news from last week. So, why would a pioneering car company stop selling cars in the U.S.? It’s a great marketing lesson – the need to be constantly evaluating your market. It shows the importance of research and data today. This is a good story if you think your market is changing. Read more here.

DO AMERICANS BELIEVE IN GOD? – Yes, 90% believe in a higher power. But only a slim majority believe in God as described in the Bible. About half say that God or another higher power directly determines what happens in their lives. Younger people have less of a belief in God. Higher educated Americans have more questions about God. This PEW Research story recap shows six key takeaways from the PEW Study.

THE PROFILE OF UNMARRIED PARENTS IS CHANGING DRAMATICALLY – If you market to adults with kids, you need to be aware of this new PEW Research Study. Some of the highlights: Single moms – those raising a child with no spouse or partner in the home – no longer dominate the ranks of unmarried parents. In 1968, 88% of unmarried parents fell into this category. Now, it is 53%. A growing share of unmarried parents are cohabiting now, up to 35%. Click here to see recap of the study.

MILLENNIALS GET MOST OF THEIR NEWS FROM? – According to a 2018 survey from the University of Chicago, most Millennials now get their news from the internet. So, where are they going on the internet? Are they going directly to a news site, or to a news aggregator (such as Reddit), or to social media (such as Facebook)? According to this survey, the answer is yes to all three. Among Millennials who get most of their news from the internet, there is a fairly even split among the three types of news sources. If you are a marketer and you want to reach these people, you need to be in a lot of places.