Posts Tagged ‘Cyber Monday’

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ANOTHER WORD ON YOUNG AND OLD BRAINS

August 14, 2013

Following up on my two posts discussing the differences between Baby Boomers and Millennials, Nielsen NeuroFocus research concluded their report by describing some characteristics of each group.

Boomers – They prefer clever, light-hearted humor (rather than mean-spirited) and relatable characters who are Boomers themselves or not much younger. The tone should be positive, avoiding words like “don’t.” For Boomer males, clever wit and calm dialogue-driven storylines work. For Boomer females, family friendly humor and sentimental themes resonate best.

Millennials – They prefer off-beat, sarcastic and slapstick humor. Like Boomers, they respond to characters that are relatable to them and their life stage. Highly arresting visuals (special effects, unexpected visual elements) will best capture their attention. For Millennial males, extreme, off-beat and sports-related situations really work. For Millennial females, aspirational themes (female celebs, having fun) are strong.

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A CYBER DISCOUNT – 50% OFF

November 27, 2012

Well, I couldn’t let Cyber Monday go by without offering my own cyber discount. Until the end of the year, I am offering 50% off my popular Powershift Marketing Book (the Regular and Executive Editions). Just go to my website … select the book (or books) you would like to have. When you go to checkout, in the “Apply Coupon” box, enter: Holiday2012. That’s it. You’ll save 50% off everything – shipping too. Happy Shopping!

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THE HUNT FOR TV VIEWERS

November 26, 2012

If you buy TV advertising, and you should, you know that live TV viewing continues to decline. But the question is why? Traditional wisdom has said that part of this issue is “time shifting,” recording shows to watch later.

While TV executives often blame DVRs (digital video recorders) for the sharp declines in live viewing, a recent Wall St. Journal story (November 14th), reveals that current television research (Nielsen) shows that both DVR and live viewing are declining at about the same rate. Why?

As I have stated before, people are actually watching more TV today, but they are watching their favorite shows via on-demand services or online via a variety of computer options. As we head into Cyber Monday, this trend is only going to grow as a host of new tablets (iPad Mini, the Surface, Kindle Fire HD, etc.) invade the Christmas tree.

HOLIDAY WARNING TO MARKETERS: You must be looking at three-screen (broadcast, mobile and computer) strategies in 2013 for your TV commercials.