Posts Tagged ‘brand extensions’



July 1, 2013

Mobile technology is a moving target. Just when I thought I understood where things were heading, the color Nook tanks and Sony introduces a smartphone with a 6.4-inch screen. It dwarfs Samsung’s popular 5.5-inch Galaxy Note II, and is slightly bigger than the Galaxy Mega, which comes with a 6.3-inch screen. These phones and Sony’s new one are “phablets,” a new term that refers to smartphones with screens as large as tablets.

Sony is using one of the strategies I point out in my book, brand extensions. But adding new products/services can be tricky if you don’t get the timing right (i.e. you are not the first one in the marketplace). Although Sony posted its first profit in five years in March, its electronics operations – including the smartphone business — are still unprofitable. Unfortunately for Sony, the new phablet market is getting crowded, fast. The new Asus Fonepad Note FHD 6 is coming on the market soon. I bet Apple can’t be far behind in creating an iPad Mini with a phone.