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POWERSHIFT MARKETING THIS WEEK

August 7, 2020

THIS WEEK  – Welcome to August! Here are some marketing tips and research thoughts for your week. As always, contact me if you have any questions or topics you would like me to cover.

 THE FUTURE OF COVID-19?

 Well, COVID-19 doesn’t seem to be going away after five months. So, we all need to learn how to live and market in this COVID World. And that is why you need to join our syndicated study “Understanding the Consumer in a Covid World.” This survey offers industry specific research: lodging, restaurants, destination marketing organizations, etc. If you have a customer email list, we can provide you with decision making data. Email me now to learn more.

COPYCAT

TikTok, the short video platform, is under fire with the President banning the Chinese-owned app, which claims 100 million U.S. users. While Microsoft is in talks to buy part of TikTok, Facebook is moving ahead with a copycat program called Reels, which is launching in over 50 countries, including the U.S., India, Brazil, France, Germany, the U.K., and Japan.

Facebook has a long tradition of cloning competitive services. The Instagram “Story” feature is similar to Snapchat. And they recently launched a Zoom conference competitor. Marketing lesson: Copying your competition is OK if you have plenty of money! But unless you have very deep pockets, it usually doesn’t work.

GOING NATIVE

There’s still time to join our new native ad campaign. If you have not used native ads and want to test them, our GO NATIVE cooperative program lets you run a 30 day campaign, targeting 10 zip codes of your choice, for as little as $420. Email me for details.

THE NEW EDUCATIONAL DILEMMA

With schools around the country looking online education only because of COVID-19, the challenge of kid’s screen time is a nightmare for most parents. Access to the internet and how many devices will you need in a home for education are also issues.

Yes, parenting is harder today than it was 20 years ago, according to a PEW Study. Around seven-in-ten parents of children under 12 say they are at least somewhat concerned their child spend too much time in front of screens. And some parents already believe their tech-using child spends too much time on certain devices and digital activities. Now, kids need to spend even more time on screens for school. Ugh.

SELF-SERVING

If you follow the news, you know the President is dead set against vote by mail. Well, no, not really.  The President, who votes absentee in Florida, now reports that because the state is so well-run, vote by mail isn’t a problem in Florida. Marketing lesson: If you are going to make self-serving statements, at least try and make them sound less self-serving.

And if you wondering what would be the impact of increasing vote by mail? No reason to run research, just check out the results in Georgia. They had a 68% increase in voter turnout in this year’s primary from 2016 after sending absentee ballots to every registered voter.

Until next time, stay safe, stay healthy, stay positive.

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