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MONDAY MORNING QUARTERBACK DIGEST #11

May 21, 2018

Monday Morning Quarterback Marketing Digest. Here are some marketing and research thoughts that could help you this week.

CAN FACEBOOK INCREASE WEBSITE TRAFFIC? – For the past six years we have been running a visitor website study. Six different DMOs (Destination Marketing Organizations) have participated. It is still going on and we welcome new partners. This study reveals that social media often doesn’t drive much website traffic. So, we have been testing ways to improve social media referrals using our Crater Lake coop marketing website http://www.craterlakecountry.com. I believe we may have solve the puzzle. Social media referrals have gone from less than 5% to 55%. Can the tools we tested help build traffic to your website? Contact me (mark@dennettgroup.com) if you are interested in getting a better return from your social media efforts.

A BETTER CUSTOMER SERVICE TOOL – For years, restaurants have used customer comment cards. Unfortunately, in this age of instant online reviews, hand-written comment cards have limited appeal to customers. Is there a better way to get comments? We think we have created one. Our new system lets customers instantly go online via their smartphone to complete a survey and win a gift. Now, we want to test this approach. We are looking for restaurants (or retail businesses) that would like to Beta Test this tool. If interested, contact me (Mark@dennettgroup.com).

WHY DO WE, GOOGLE EVERYTHING? Before making almost any buying decision, people love to “Google It” – whether it’s taking a vacation or going out to dinner, people today are research-obsessed and want input into their buying decision. Why? Lisa Gevelber, vice president of Google marketing, says their research shows that we do this for three reasons: (1) It helps us get excited about what we are going to purchase, (2) It helps us feel more confident and less anxious about spending money, and (3) It makes us feel like we are getting the most out of every moment in our lives. Interesting, especially if you apply these factors to your marketing or website. Does the information in your marketing effort make people feel more excited about your product, feel more confident in buying it, and make them feel they are getting something that will make their life better? Food for thought this week.

CAN YOU STILL TRUST POLLS? – After Donald Trump’s surprise victory, as well as the shocking British decision to leave the EU, public confidence in polls has been shaken. As we bid on polling projects, we are often asked: Can you trust political polls? Well, things have certainly changed since we did our first political poll for the Mail Tribune and KTVL in 2004. But polling still works. The challenge is polling the right people. PEW Research has produced a very good video explaining polling accuracy today and why well-designed polls can still be trusted. If you are considering conducting a poll, it is worth watching. Click here to watch.

That is all for this week. Let me know if there are any specific research or marketing questions you are thinking about that I can cover in my weekly update.

One comment

  1. Hey Mark. You always have good or thought proving stuff.

    I’ve left the Gallery after almost 4 fun and mostly profitable years – we aren’t quite full timers but away enough that backfilling days away has become a PITA.

    Using another marketing outlet for my work that allows me to sell not just scenic from the NW but anything (abstract, b&w, corporate etc).

    Just wondering if what you’ve discovered would help me? You can go to my blog (www.ferrytrails.com) and click the Fine Art America window or https://fineartamerica.com/artists/william+ferry

    Any ideas?

    B

    On Mon, May 21, 2018 at 9:42 AM Powershift Marketing Blog wrote:

    > powershiftmarketing posted: “Monday Morning Quarterback Marketing Digest. > Here are some marketing and research thoughts that could help you this > week. CAN FACEBOOK INCREASE WEBSITE TRAFFIC? – For the past six years we > have been running a visitor website study. Six different DMOs (” >



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