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MONDAY MORNING QUARTERBACK DIGEST #5

April 9, 2018

Monday Morning Quarterback Marketing Digest. Each week I highlight market research that could make your marketing efforts stronger. Want to conduct your own research? Let us help.

THE NEW AMERICAN FAMILY: KIDS, PARENTS, GRANDPARENTS? –Multigenerational households have continued to rise, a trend seen across a wide variety of U.S. demographic  groups. Marketing question to ask this week: Are you showing enough diversity and multigenerational pictures in your marketing material? I bet not. You can read more here.

WHAT IS THE EASIEST WAY TO HAVE MORE MONEY FOR MARKETING? – Spend someone else’s money. If you are a regular reader of this blog, you know I love cooperative marketing programs. They are the best way to make your market bigger by spending less of your money. I am currently developing a variety of travel and retirement industry programs using digital media for 2018 and 2019. If you are interested, email me for the details (Mark@dennettgroup.com).

HOW DO YOU USE YOUR ONLINE VIDEO FOR MARKETING? – Americans are watching more digital video than ever before. Most advertisers only use this format for brand-building. Can you use it to sell something? A bit of a self-serving article, but Nicky Rettke of YouTube’s direct response ads team has some interesting reflections on using YouTube. Worth a quick read.

DO MILLENNIALS HAVE ANY MONEY? – We have all heard it. Move over Baby-boomers, the largest consumer market is now the Millennials. But do they have any money to spend? Well, yes, but a new study reveals that for many Millennials, the future may be dire indeed. A perfect storm of more debt, lower earnings, reduced homeownership, less wealth, and skimpier retirement savings relative to older generations suggests that many will experience a third-world standard of living in old age. The Center for Retirement Research reviews many of these concerns in a report examining whether Millennials will be ready for retirement. You can read the report here.

IS IT A BAD IDEA ASKING A CITIZEN QUESTION? – As a professional researcher, I am not sure. But for the first time since 1950, the census is planning to ask it in 2020. I think this points out the importance of really looking at questions you ask in a survey (and the order) – will they prevent people from taking it? Here’s what you need to know about the question, from its history to what happens if people don’t answer. Read here.

So you next week. Again, if you have a question, don’t hesitate to share.

One comment

  1. Question has been asked more often and more recently than 1950. http://www.politifact.com/wisconsin/statements/2018/apr/03/ronna-mcdaniel/rnc-chair-ronna-mcdaniel-says-us-census-bureau-ask/



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