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GIVING YOUR CUSTOMERS A NAME

May 25, 2016

Following up on my last post, understanding and knowing your customer is job one in marketing. That is why it is important to understand generations, since each one has a very different take on the world and what they want. That is why in all of our research projects we track ages based on generations (most studies use standard age breaks). Here’s a look at the six living generations that you should be concerned with:

SIZE OF GENERATIONS IN 2015 (AND % OF TOTAL POPULATION)

Recession (aged 0 to 5): 23,925,439 (7%)
iGeneration (aged 6 to 20): 62,563,691 (19%)
Millennial (aged 21 to 38): 79,016,798 (25%)
Generation X (aged 39 to 50): 49,340,192 (15%)
Baby Boom (aged 51 to 69): 74,879,316 (23%)
Older Americans (aged 70+): 31,693,384 (10%)

 

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