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REACHING CONSUMERS TODAY

June 27, 2015

Today, marketing demands reaching your potential customers via television, smartphones, tablets, laptops and computers. But which devices are most important in your marketing effort?

A Consumer Electronics Association study reveals that smartphones are now the third most-owned consumer electronic, trailing only televisions and DVD/Blu-ray players.

As reported by the Center for Media Research, here are the fastest growing products in 2015.

2015 CE Chart

The growth of mobile connected devices is driving the rapidly increasing adoption of digital content (apps, digital music, electronic books, digital movies and shows, and digital video games), at the expense of traditional content (paper/hardcover books, DVD/Blu-ray discs, music CDs and video games on discs). This year, traditional content (79%) remained stagnant over a four-year average, while digital content (63%) increased by ten points from 2014.

The report projects that ownership of digital content will catch up with traditional content by 2018. For additional information from the Consumer Electronics Association, please visit here. If you are not reaching consumers using mobile advertising, you are way behind the curve.

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One comment

  1. Ready to play….. Always enjoy our trips….. Talking electronics too!!!

    Sent from my iPhone

    >



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