June 4, 2015

Anyone who reads my blog knows that I am a big fan of over-the-air (broadcast) TV. It still needs to be a part of every ad budget for local businesses that want to reach a mass market of potential customers. But the assault on its once “cash cow” market is never-ending. Now Yahoo has won the rights to the NFL’s first streaming-only broadcast of a football game.

The Sunday, Oct. 25, matchup between the National Football League’s Buffalo Bills and Jacksonville Jaguars in London, England will ONLY BE AVAILABLE on a Yahoo digital platform —whether in a Web browser, within a Yahoo app on a mobile phone, or on a television equipped for streaming video.

As reported in the Wall St. Journal, “Basically any digitally connected user will get it, for free,” said Adam Cahan, Yahoo’s senior vice president of mobile and emerging products.

This marks a drastic shift in the league’s broadcast strategy, which has depended on traditional TV networks or cable channels to air regular-season games. How will viewers, advertisers and technology companies respond to games only on digital platforms? Will it allow the league to reach so-called cord cutters, viewers who have dropped their pay-tv connections?

So sports fans, will we look back at October 25th as the day traditional TV became obsolete? I would love to hear your comments and thoughts.

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