March 25, 2015

As I mentioned in my last post, Google is the King of search. But Facebook is by far the dominant social media used by adults. That is why constant Facebook posting and advertising must also be part of your marketing strategy.

According to a survey by Pew Research Center, among adults that go online 71% use Facebook. And these adults use Facebook daily: 70% report checking the site every day. The use of Facebook far exceeds the use of other social media sites: 28% use LinkedIn, 26% use Pinterest, 26% Instagram, and 23% Twitter. No wonder Twitter is in a tail spin.

That is why I focus primarily on Facebook when promoting the tourism website I run: Crater Lake Country. Who are you reaching when you advertise on Facebook? All age groups. Here’s the percentage of online adults who use Facebook by age:

87% – Aged 18 to 29
73% – Aged 30 to 49
63% – Aged 50 to 64
56% – Aged 65-plus

One fascinating stat: Adults 65 or older now exceed 50% for the first time, up from 35% in 2012. You can credit those kids and grandkids for hooking these older users. I mean, how are you going to know what the kids are doing?

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