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48% OF MAGAZINE READERS CAN’T DO IT

July 3, 2014

If you advertise in magazines (print or online), you will want to take note of a Wall St. Journal story that reported that ads delivered on tablets work just about as well as, or sometimes better than, ads in print magazines.

GfK MRI Starch Advertising Research quizzed readers on their reactions to  28,624 magazine ads in 805 tablet magazines and they found the average level of reader recall for both print and digital ads last year was 52%. Of course, tablet magazines still make up a small percentage of circulation for even the most successful magazines.

But here’s the big takeaway: Why can’t 48% of readers recall any ad? It is because most ads are bad. Taking creative chances and making sure you communicate a benefit in your ad would help.  Reading my book (it is free) that shares ways to make every ad more memorable would also be a good idea.

But, let’s do that after the 4th of July! Have a great time with family and friends over the next few days. And because I live in a forest, please be extra careful with fireworks. 

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One comment

  1. Hi Mark

    Always enjoy reading your blog. Thanks for putting me on the list last year. Looking forward to our trip in early August. Will be fun to talk about your business and where it is going.

    Bud



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