June 2, 2014


Apple likes to use its annual developer conference (coming this week) to announce new products. Recently, these product announcements haven’t been game-changers. But according to a Wall St. Journal report, Apple could really jump-start local mobile advertising with its new iBeacon.

Yes, the idea of you walking by a store and immediately receiving an offer on cell phones as they walk through airports. Any good marketer can see all sorts of uses–such beaming coupons to people as they browse aisles at retail stores, or restaurants offering specials. Of course, many ad folks don’t want mobile to be just a “coupon medium.” And, as the Wall St. Journal article points out, there are always privacy pitfalls with any location-based intrusions on personal devices.

Bottom-line: We might be seeing the real future of mobile this week.

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