April 22, 2014

A few days ago, as reported by the Wall street Journal, Facebook revealed that it is rolling out a mobile ad network that would allow you to target people on mobile apps and websites using Facebook’s data. Facebook says it won’t be selling ads targeting people based on who they might be, the approach used by most ad targeting companies, but who they really are. That is because Facebook has real names, addresses, interests, etc. of their 1.2 billion users (kind of scary).

The implications for your online advertising efforts is huge. You can read a full report in the Wall St. Journal. I agree with most bloggers, this network could make Facebook a dominant mobile ad player instantly.

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