March 27, 2014

If you are advertising on mobile (cell phones), you need to know what is working and not working on mobile. As reported by eMarketer, by the end of the year Google and Facebook will control two thirds of the mobile ad market – most of which is in paid search using Facebook’s “in stream” ads in the middle of posts – not mobile banner ads.

Mobile ad spending will surge by 75% this year to $31.45 billion. While Google’s share is expected to slip this year to 47% from 53%t in 2012, the growth of Facebook’s mobile share has been remarkable. It now accounts for 21.7% of mobile advertising, up from less than 6% a few years ago.

In contrast, Millennial Media, one of the biggest mobile display ad networks, accounts for just 0.7% of the market. So, what is happening? As reported by the Wall St. Journal and eMarketers, “the mobile market seems to be clearly rejecting all that so-called premium mobile banner ad inventory.”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: