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WHAT IS AHEAD FOR SOCIAL MEDIA?

February 10, 2014

I’ve been working on a major update of my marketing book. It will be published as an e-book in April. The section that has changed most dramatically, of course, is social media. The “old” social media options  – YouTube, Facebook, Instagram, Linkedin, Myspace and Pinterest have now been joined by a host of new ones (and it continues to grow!). So, with the help of MediaPost (Social Media Insider – Catharine P. Taylor), here’s some thoughts on advertising on social media. 

Snapchat: According to Taylor, she thinks it is hard to see this becoming a succesful advertising media because its content almost always goes away, and because when it doesn’t, it’s not a good thing for your brand.

Tumblr: Will Tumblr be the new Pinterest, or will Pinterest be the new Tumblr?  Taylor believes that advertisers continue to use them the exact same way: as galleries for the best visuals that communicate their brand. I’m not sure that generates sales for most small businesses.

Twitter: At this point it doesn’t reach mainstream America, four out of five US Internet users say they don’t use it regularly. But a Pew Research Center study shows it is effective reaching minorities. Black, Asian and Hispanic users account for 41% of Twitter’s 54 million U.S. users, compared with 34% of the users of rival Facebook and 33% of all U.S. Internet users.

Vine: Taylor predicts that an advertiser somewhere will create a 30-second ad for TV that is actually five consecutive Vines. They will mistakenly think this is the greatest idea ever. It is not.

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One comment

  1. You are right to be updating. Your post on the subject points to several of them – one of which, Vine – I’d never heard of before. Here’s one with promise: http://www.impossible.com



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