January 30, 2014

Well, no, and that presents an interesting marketing opportunity. If you have to compete with a competitor that has a bigger audience or a more appealing brand, look for ways you can “counter program” to reach a different segment of the market.

Sure, the Super Bowl is the Big Dog, averaging 86-111 million viewers annually, but it’s not the only dog in the fight. Animal Planet’s tenth annual Puppy Bowl will also pull in some great rating numbers with 66 adorable pups competing. Guess what has been the top-rated Super Bowl challenger? The Public Broadcasting Service, PBS. The runner-up for eyeballs is Downton Abbey.

Next week, check back for my take on Super Bowl commercials. Who got the best return on their $4 million investment in 30 seconds?  Some advertisers have already gotten a return. As of this week, Super Bowl teasers on YouTube have been watched more than 44 million times. Last year, Super Bowl commercials were viewed more than 265 million times on YouTube, and 80 million of those views occurred before game day.

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