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A PENNEY FOR YOUR THOUGHTS

December 9, 2013

Back to J.C. Penney for a moment. If I am going to comment on former CEO Ron Johnson leading them over the customer cliff with a $1 billion loss and a 25% drop in sales during his first year, I should update you when they are doing better. Recently they reported that same-store sales rose in October, the company’s first monthly same-store increase since December 2011.  Penney also reported that online sales at JCP.com continue to grow, rising 38% in October from a year earlier. Now, they didn’t do as well in November, but of course the real report card will be Christmas.

Why should you care about J.C. Penney, what is the marketing story here? Any business can turn itself around when they begin listening and respecting their customer base. Are you listening and responding to your customer base?

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