September 18, 2013

I do a lot of work with Oregon tourism businesses through various cooperative programs that I develop, including the highly successful Crater Lake Country promotional group. I’ve been informally surveying visitor businesses to see how summer business was. For some it was good, but on balance, fires and smoke really hurt a lot of them.

How about for non-tourism business? Better, but again, although the national recession ended in mid-2009, a report issued by the Oregon Center for Public Policy — a think tank based in Silverton, Oregon — projects that it will take until 2018 for Oregon to make up the lost jobs. Oregon’s unemployment continues to be higher than the national average. On a national level, it was just reported that family incomes have stopped declining, but they aren’t growing much.

No, it’s not time to give up. But it is time to take a hard look at your marketing efforts and how you spend money. When I conduct annual marketing audits for firms, I am often amazed how often a company will do the same thing, year in – year out, even when it isn’t working. Now’s the time to start planning changes in your company. 

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