August 21, 2013

As reported by various media, Apple will introduce two new iPhones in September, and it is also gearing up production of a new iPad mini. Apple has decided to shift its iPad screen production to Samsung (a chief competitor) from AU Optronics. I  was curious why AU Optronics, the current maker of iPad mini screens, would be willing to give up this business.

“We cannot take orders because our rate of output efficiency is too low to be profitable,” said a manager at AU Optronics. He noted the company doesn’t make a profit from manufacturing current iPad mini screens. You can’t make money with volume when you lose money on every item.

Now, we all know this, but how often do you keep doing something because you simply won’t admit to yourself that it is not working? Ego, it might be the biggest marketing issue many businesses have today.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: