August 1, 2013

Are you a small business that is overwhelmed with social media? You are not alone. A recent report shows that even giant Fortune 500 Corporations (F500) are struggling to use social media tools. As reported by various media, the University of Massachusetts Dartmouth Center for Marketing Research has studied social media use in F500 firms since 2008. Their most current study reveals:

Blog Use – Only 34% of F500 firms host public blogs. Fortunately, 79% are kept current, take comments, have RSS feeds and take subscriptions. How are you doing with your blog or do you need one?

Twitter Use – Most (77%) have accounts with a tweet in the past thirty days. Only 8 of the top 10 companies (WalMart, Exxon, Chevron, Phillips 66, Apple, General Motors, General Electric and Ford Motors) consistently post on their account.

Facebook Use – Again, most (66%) are on Facebook. Coca-Cola has the biggest fan base, 42,226,297. How many fans do you have?

YouTube Use – Sixty two percent (62%) have corporate YouTube accounts. There were four “Specialty YouTube” accounts focused on fundraising and education.

Pinterest Use – Only 2% use Pinterest. Companies include: Lowe’s, Starbucks, Nordstrom, Whole Foods Market, Dollar Tree, Dillard’s, Eastman Kodak and Live Nation.

Bottom-line: You can’t afford F500 corporations to take over social media with their vast budgets and staffs. They have the potential for dominating this media. If you need help, let’s talk. My firm is now writing and developing online content and would be happy to help you explore low-cost ways to compete.

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