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HOW FAST CAN YOU SHIFT DIRECTIONS?

July 22, 2013

The two big dogs of the computer world, Microsoft and Apple, took two different roads to success; software (Windows) and hardware (Apple). Now these two worlds are merging quickly.

Microsoft’s restructuring completes a yearlong effort to shift its identity away from being a software producer to a firm known for devices—designed by Microsoft or by partners—and services that are closely tailored to work with that hardware. The strategy shift is similar to what Apple has done all along and what Google is also trying to accomplish.

The main marketing reason for this shift is that the personal computer market is disappearing in a sea of tablets and smartphones. Global sales of personal computers have fallen for the fifth quarter in a row. What are you doing to make sure your product or service is available on tablets and smartphones? How fast can you change?

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