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NEWSPAPERS BRAVE NEW WORLD – ONLINE

July 8, 2013

Newspapers have struggled with declining print circulation, but their websites continue to be the most visited sites in most cities. The Associated Press recently reported that executives speaking at the American Society of News Editors (ASNE) convention are finally seeing the “pay to read” online subscription model working.

The McClatchy Co. reported generating an additional $25 million in revenue this year from subscriptions. New York Times also reported success. Several executives at the ASNE convention said digital content would not take the place of their printed editions, at least for the next five years, but don’t believe them.

Every age group is getting more comfortable with online reading and research clearly shows that people under 35 prefer getting their news via the internet. That’s one reason The Oregonian is shifting more to digital delivery, reducing home delivery to four days a week. Now, if someone could just bundle a variety of newspapers into one package, so I didn’t have to sign up for five different newspapers, that would really be popular with news junkies like me.

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