July 3, 2013

As we head into the 4th of July weekend, I thought a post on freedom might be interesting.  Here’s a scary statistic for 79 million baby boomers looking for retirement freedom. According to the Center for Retirement Research at Boston College, only 42% of private-sector workers are covered by employer-provided retirement plans, and a typical household headed by a person aged 55 to 64 has total retirement assets of about $170,000, not counting Social Security.

This begs the question, who will be enjoying freedom in their retirement years?

Because I’ve coached more than 15 different retirement communities in marketing and I’m one of the owners of a national retirement website: www.retireUSA.net, I’m developing a research report to answer that question. This pending white paper, “Retirement Communities – The New Laws of Marketing,” will highlight the challenges I see in the next 10 years in marketing for this industry. If you think you would like to purchase a copy, let me know.

Have a great 4th of July!

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