June 3, 2013

If your daily life revolves around access to the Internet, as mine does, it might surprise you to learn that more than half of the world’s population doesn’t use the Web. That’s a big potential market. That’s why Google is on a not-too-secret mission to control every aspect of a person’s connection to the Web across the globe. A recent Wall St. Journal story by Amir Efrati puts Google’s efforts into perspective.

Google is working to connect a billion or more new people to the Internet in sub-Saharan Africa and Southeast Asia. In the U.S., it has deployed fiber-optic cable systems in Kansas and plans to build similar systems in Missouri, Texas, Utah and elsewhere. Google also hopes to launch Wi-Fi networks in those markets. And last year, Google held talks with satellite-TV provider Dish Network to partner on a new U.S. wireless service. Plus, Chief Executive Larry Page has spearheaded secret research on alternative methods to provide more people with Internet access for years.

The company also makes smartphones and tablets (Motorola Mobility) and owns Android, the most-used mobile operating system in the world. Soon it will be selling Google Glass, a wearable device that could transform computing. Of course, they continue to be king of search, maps and website data (Google Analytics).

The depth and scope of Google’s efforts are a dramatic example of Powershift Marketing; i.e. keeping your foot on the gas and taking daily action to stay ahead. What are you doing this week to stay ahead of your competition?


One comment

  1. What am I doing to stay ahead of the competition? Reading your blog…of course!

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