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A SEA OF ANNOYING ADS

May 23, 2013

I’ve been reading The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising. Interesting book if you are a fan of AMC’s MAD MEN and enjoy learning about the people who created modern advertising. It’s full of good advice for creating ads that work. Unfortunately, in the 60 years since David Ogilvy started creating ads, it looks like we have totally lost our way.

Today, most people think advertising is annoying and irrelevant. A recent study (InsightsOne/Harris Interactive) revealed that 87% of American adults are putting their foot down on the number of ads they are willing to see before they ignore a company completely. 23% of Americans say they will do so after seeing just one spam email or online ad, and 43% say they will ignore a company completely after seeing as many as two.

Annoying ads are pervasive, says the report, with 91% of Americans reporting they see them. While email spam and junk mail tend to get the most attention, many Americans are annoyed by website ad spam, email spam/sidebar ads, postal junk mail, television ads and ads on social media. Are you creating annoying ads?

 

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2 comments

  1. Interesting stats. I can relate to some annoyance with the pervasiveness of ads. On the other hand, I have found this trend of “entertaining ads” on the Internet to be interesting. Now and then, an ad is so engaging I do watch the whole ad, even when I could click away after 5 seconds. Geico has snagged me more than once.


  2. There are several networks that have been seeing viewership decline. Of course, they are concerned but seem to be placing emphasis on programming to correct the decline. The reality is a network can have the absolute best program, but if the show has frequent breaks and the breaks are very long with many commercials, then viewers will tune out. Yet, these same networks continue with too many breaks and too many commercials in the breaks. This leads to a less than satisfactory viewer experience and certainly not an effective environment for advertisers. theDove TV channel’s strategy is to program fewer and shorter breaks….and our viewers and advertisers appreciate it!



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