May 14, 2013

Right now TV networks are holding their “upfront” meetings with major advertisers and agencies to generate interest and sales in the coming season’s programming. Back in the 80s and 90s, when I was a partner in a Southern Oregon ad agency, local stations also held lavish upfront parties too. Those days are gone. Yes, some agencies and advertisers get invited to smaller, one-on-one presentations, but don’t expect a party atmosphere.

Local stations and TV networks are desperate to find more viewers. The Wall St. Journal’s William Launder notes that a huge number of pilot episodes have been developed this year in an effort to find something that will stop the rating slide. New York Times also created a quick round-up of what shows worked and what shows didn’t over the past season. It’s a fun read if you are a TV fan.

To get a perspective on why TV ratings matters, Mail Tribune’s Digital Manager, Greg Thompson, offers an interesting blog on research of local media choices. It has a bit of a digital slant, but it is certainly worth reading if you buy local media.

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