May 3, 2013

One of the core beliefs of my PowerShift Marketing approach is never take your foot off the gas of your marketing effort. A great example of this is Samsung. They recently announced the launch of a new eight-inch tablet and a new smartphone built to withstand harsh environments, which should appeal to business and government (a segment they have been targeting). These new products will supplement the Samsung seven-inch and 10.1-inch models currently in the market. The company also plans to launch a more rugged version of its flagship Galaxy smartphone and a compact version of the phone.

Samsung’s strategy is to develop a range of products to dominate the mobile market. It seems to be working. Strategy Analytics, a market research firm, said the company’s smartphone shipments grew to 69.4 million units in the 2013 1st Quarter, giving it a 33% market share, almost twice that of Apple.  Coasting may make sense in a soapbox derby, but it never makes sense in marketing.

What are you doing today to keep ahead of your competition?

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