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WHEN YOU ARE LEADING, LEAD MORE

May 3, 2013

One of the core beliefs of my PowerShift Marketing approach is never take your foot off the gas of your marketing effort. A great example of this is Samsung. They recently announced the launch of a new eight-inch tablet and a new smartphone built to withstand harsh environments, which should appeal to business and government (a segment they have been targeting). These new products will supplement the Samsung seven-inch and 10.1-inch models currently in the market. The company also plans to launch a more rugged version of its flagship Galaxy smartphone and a compact version of the phone.

Samsung’s strategy is to develop a range of products to dominate the mobile market. It seems to be working. Strategy Analytics, a market research firm, said the company’s smartphone shipments grew to 69.4 million units in the 2013 1st Quarter, giving it a 33% market share, almost twice that of Apple.  Coasting may make sense in a soapbox derby, but it never makes sense in marketing.

What are you doing today to keep ahead of your competition?

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