April 19, 2013

About 61% of small businesses don’t see any return on their social media marketing activities, according to a survey from Manta, a social network for small businesses. Yet, almost half of all businesses surveyed plan to increase time spent on social media, and only 7% will spend less time.

What are businesses trying to do with social media? Thirty six percent (36%) are trying to acquire and engage new customers, 19% are looking for leads and referrals, and 17% simply want to boost awareness. Facebook was most cited as the hardest to maintain social media platform. 

So, if social media isn’t creating business, why are so many businesses spending more time on it? Fear. Many businesses worry their customers will leave them behind if they don’t interact with them on social media. Plus it’s been a smash hit for some. Of the businesses that saw a return on investment in social-media activities, 30% measure that amount as above $2,000.

Has social media worked for you? I would love to share your story (good or bad) in the new edition of my book (I don’t have to identify you if you prefer). I’m just trying to get some real-world examples from small businesses. Please share your story by emailing me (Mark@dennettgroup.com). 

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