April 11, 2013

Ever heard the old adage “Figures don’t lie”? Actually, they lie all the time. For example, if Oregon includes people who gave up looking for work and underemployed people in part-time jobs, Oregon’s unemployment rate in 2012 was more than 17 percent of the workforce — almost double the state’s official jobless rate. The U.S. Bureau of Labor Statistics shows 173,300 Oregonians were unemployed in 2012. Another 167,800 were underemployed or unemployed and not counted.

Bottom-line: A large number of your potential customers simply don’t have the money they use to have. Plus, when looking at research, you always have to look “under the numbers,” that’s what we recommend every time we do research for a client.

One comment

  1. I love reading your blogs Mark but this one is a bit confusing. It appears that you are saying that numbers lie but then you use numbers to prove your point. If numbers lie, then the numbers you used to prove your point are a lie…the definition of a paradox.

    Looking “under the numbers” to more numbers doesn’t move me. The current labor numbers you reference are a good example: what do the underemployment numbers represent? Have they changed over the years? If they are changing, why?

    Would love to hear more about this.

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