March 19, 2013

I just finished a new e-book for nonprofit marketing, based on my POWERSHIFT MARKETING book. It gave me a chance to re-read and continue to update my book, and guess what? The fundamental idea behind my POWERSHIFT MARKETING approach is still very relevant. Need proof? Just take a look at McDonald’s.

A year ago, their February 2012 U.S. sales were up 11.1%. This February, they are down 1.5%, the third decline in five months. McDonald’s is just another firm facing a rapidly changing world, with smaller chains such as Chipotle and Panera taking the lead in reshaping customers’ expectations about fast food. Long-time competitors such as Burger King, Taco Bell and Wendy’s are also revamping their menus and stepping up advertising.

As I state in my book: POWERSHIFT MARKETING requires a company to embrace change, understand where their customers are heading, and respond to these needs immediately. Small actions, taken every day, can dramatically improve your marketing. Don’t take your foot off the gas and you will move ahead of your competition!”

I thought my book offered good advice in 2010, but it might be even better advice in 2013.


  1. There is some irony to your post: McDonalds used to be a major owner of Chipotle.

  2. Totally agree Bill. Sell the small business that is leading the way, so you can focus on established products and approaches. Yep, that makes sense, just ask Kodak.

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