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WHEN IS $125 MILLION NOT ENOUGH?

February 18, 2013

I read a lot of articles and research gathering input for this blog. One recent story in AllThingsD (by Kara Swisher) showed the classic difference between big and small business worlds. Yahoo’s CEO Marissa Mayer called the company’s mobile efforts a “nascent source of revenue,” because they generated only $125 million annually from 200 million daily active mobile users.

What small business wouldn’t love to have $125 million in annual revenue and 200 million daily customers? Yes, this is a drop in the bucket if you look at Facebook’s 618 million daily mobile users, but that’s the point. Marketing opportunities for small businesses can be found easily in going after markets that are just not “big enough” for big business.

Every time you read about a big company struggling with a market segment, it should start you thinking – what could we do with lower cost and a more nimble decision-making process with that same market?”

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