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THREE EASY MARKETING RESOLUTIONS FOR 2013

December 31, 2012

I’ve started updating my marketing book for 2013. In the process of reviewing the 101 tips for “shifting your company into high gear” that are in my book, I rediscovered some tips that every small business should resolve to do in the coming year. Have a great New Years!

1. Rediscover handwritten notes. This is the easiest resolution you can make to build your brand. Sure it is much easier to thank a customer or follow-up after a presentation with a quick email or text message. But it simply doesn’t have the same impression as something handwritten. Handwriting is less important in our lives than it has ever been and that is why it can be such a powerful marketing tool. Philip Hensher,  author of “The Missing Ink: The Lost Art of Handwriting,” states that a 2012 British survey reported that the average time since an adult wrote anything at all by hand was 41 days. One in three people haven’t written anything by hand for at least six months! Your Skype, email and text exchanges won’t be remembered as much as a simple handwritten note. Make it a resolution to write one handwritten thank you note to a client or vendor each week.

2. Find out more about your customers. Your customer is changing and the longer you have been in business, the more your customers have changed. Yet, small businesses seem reluctant to do any formal customer research. It doesn’t have to be fancy or expensive. Make a resolution to do customer research in 2013.

3. Change something. The basic premise of my Powershift Marketing philosophy is that you have to embrace change. Successful businesses are constantly “tweaking” their business with small changes; over time, these result in big business changes. Truth is, most of us accept change, but we don’t go out of our way to create change. Make a resolution today to change something in your business every week.

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