May 10, 2012

When I was writing my marketing book I remember looking at old research that stated we see 2,000 ad messages a day. Today, we might see that many before breakfast. We are inundated with pitches while driving, using our phones, while flying, at the movies – you name it, everyone is screaming for our attention. So, how do you cut through the clutter?

One solution, outlined in a recent AdAge story by Shareen Pathak and Alexandra Bruell, is throw an ad at your audience when they least expect it. With ads on urinals, straws and shoes, they outline 10 of the weirdest media placements from the past few years. It’s a fun story. Here’s a link to the story. Not sure how practical these ideas are for your business, but it might get your team to think outside of today’s digital ad box.

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