April 23, 2012

If you’ve been wanting to test the use of mobile barcodes in your promotional mailings, the U.S. Postal Service has a special offer right now. Save 2% if you use barcodes like QR Codes, Microsoft TAG, or JagTag in any mailing from July 1 through August 31, 2012. Registration opens May 1, 2012, and must be completed at least 24 hours prior to the first mailing date.

I discovered this information by reading one of the better e-newsletters I review regularly for this blog, an “e-gram” pitch from QSL Print Communications in Eugene, Oregon. Most promotional emails promise useful information, but this one actually delivers. If you want to get on their list or review their March e-gram that covered this topic, contact Rhonda Colgan, rhonda@qslprinting.com

Anyway, according to QSL, the USPS is offering this special rate for presorted and automation First Class and Standard Mail cards, letters and flats that include barcodes. To be eligible, each mail piece must have a mobile barcode either on the outside or inside of its contents. The barcode must be used for marketing purposes (codes used for POSTNET or machinable serial numbers don’t count). When scanned, the code must lead the recipient to a Web page that allows the recipient to access a personalized URL or to purchase a product or service. In both cases, the Web site must be mobile-optimized.  In my next post, I will review ways to make the best use of barcode marketing.

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