March 17, 2012
Not sure why St. Patrick’s Day is such a popular holiday, but I am constantly amazed how many businesses, especially bars and restaurants, use the event to increase business. One of the most fun promos I’ve seen is this YouTube video. If you have read my blog, you know that I’m a big believer in YouTube. But few small businesses use YouTube in their marketing mix. The statistic for YouTube are stunning: 60 hours of video are uploaded every minute. Over 4 billion videos are viewed a day. Over 800 million unique users visit YouTube each month. Get the picture? It’s a crowded playing field, but if just one video you upload goes viral, you’re a winner. The Guinness St Patrick’s Day video I’m sharing has been seen by 1.7 million people. So, take a look, enjoy, and on Monday asked your marketing team how you can use the power of YouTube in your business.

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