March 9, 2012

It was an interesting week for someone who loves marketing. On Monday I attended the 16th Annual Southern Oregon Visitors Association (SOVA) Marketing Symposium and it was a great program.  One of the most impressive presentations was from Kent Lewis, President & Founder of Portland based Anvil Media. He gave an impassioned pitch for the importance of mobilizing your website so it plays well on smart phones. Good advice.

Then yesterday, Apple introduced the newest addition to the world’s best-selling tablet computer. The new iPad connects to next-generation 4G mobile networks while offering a high-definition screen, voice dictation (very cool) and a significantly better camera for the same price as the old model.

What do these two events have in common? I think the new iPad and the unbelievable growth of tablet computers will soon make mobile enhanced websites irrelevant. Focus on this: Apple chief executive Tim Cook stated that Apple “Sold more iPads in the fourth quarter of last year than any PC manufacturer sold of their entire PC line worldwide.” That’s 15.4 million iPads if you are counting. So with 50 million iPads in use, plus other tablets, they are already replacing the PC for millions and millions of consumers.

Now the tablet is challenging the smart phone as the preferred digital platform for viewing websites. A respected study from PhoCusWright Research stated that the two biggest complaints (almost 50%) of smart phone users were “small screens” and “slow download speeds.” BINGO, Apple is racing to solve both of these with their new generation iPad. Let’s face it, if you had a choice of visiting the web for email or websites on a smart phone or a high rez iPad screen, is there really a contest here? Apple continues to stay a step ahead of the customer. Are you doing the same thing in your business?

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