January 21, 2012

I just announced my list of the best 2011 TV commercials produced in Southern Oregon. You can see full details here.  The goal of my annual ON THE MARK awards program is to recognize that no matter where you live, local businesses don’t have multi-million dollar TV production budgets; therefore, they must have clients willing to take creative chances and creative professionals willing to try and compete with national spots. Often it is a thankless job. That’s why I like to honor and recognize people who are up to the challenge.

What’s the national competition like?  Here’s Ad Week’s 10 Best Commercials of 2011. As you look at these great commercials, ask yourself what you are doing to make sure your commercial stands out in the same commercial break.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: