BEST TV SPOTS – LOCAL VS. NATIONAL

I just announced my list of the best 2011 TV commercials produced in Southern Oregon. You can see full details here.  The goal of my annual ON THE MARK awards program is to recognize that no matter where you live, local businesses don’t have multi-million dollar TV production budgets; therefore, they must have clients willing to take creative chances and creative professionals willing to try and compete with national spots. Often it is a thankless job. That’s why I like to honor and recognize people who are up to the challenge.

What’s the national competition like?  Here’s Ad Week’s 10 Best Commercials of 2011. As you look at these great commercials, ask yourself what you are doing to make sure your commercial stands out in the same commercial break.