BEST TV SPOTS – LOCAL VS. NATIONAL

I just announced my list of the best 2011 TV commercials produced in Southern Oregon. You can see full details here.  The goal of my annual ON THE MARK awards program is to recognize that no matter where you live, local businesses don’t have multi-million dollar TV production budgets; therefore, they must have clients willing to take creative chances and creative professionals willing to try and compete with national spots. Often it is a thankless job. That’s why I like to honor and recognize people who are up to the challenge.

What’s the national competition like?  Here’s Ad Week’s 10 Best Commercials of 2011. As you look at these great commercials, ask yourself what you are doing to make sure your commercial stands out in the same commercial break.

SOUTHERN OREGON’S BEST 2011 TV SPOTS

I created the ON THE MARK awards in 2009 to honor and recognize outstanding local creative work. I think it’s important that companies and creative teams willing to take creative risks are recognized for their work. In the second year of the award I reviewed a record number of spots. Below, in no particular order, are the 2011 honorees. Congratulations to all the winners. I’ve posted the featured spots on YouTube (Search “ON THE MARK AWARD – 2011”) and I’ve set up a blog page (go to the right column, ON THE MARK WINNERS – 2011) for more details on all the winners.

BUTLER FORD/SHANNON YOUNG CAMPAIGN – Spot: Buy Two (http://www.youtube.com/watch?v=u_w9N7PFxtE)

GOODWILL INDUSTRIES OF SOUTHERN OREGON – Spot: Halloween (http://www.youtube.com/watch?v=EeEEIXlrFZM)

CHILDREN’S ADVOCACY CENTER – Spot: The Tour (http://www.youtube.com/watch?v=4YgOFPBZV5s)

TAPROCK NORTHWEST GRILL, GRANTS PASS – Spot: 2 For $20 Dinners (http://www.youtube.com/watch?v=M3w9IvQAX5E)

NBC5 PROMOTION – Spot: Pharming (http://www.youtube.com/watch?v=mZbGW-Gcxkc)

CHILD ABUSE NETWORK – Spot: Predator at the Door (http://www.youtube.com/watch?v=OrorJFAT8b8)

BUTLER HYUNDAI – Spot: Diamond (http://www.youtube.com/watch?v=kEUvvPZSlpE)

LA STRADA BOUTIQUE AND PAPILLON ROUGE CAMPAIGN – Spot: World Fashions/Fist Pump (http://www.youtube.com/watch?v=rtARMD1-1uc)